Posts Tagged ‘ESI.infoTV’

Finding construction products online: how do we make it easier?

30/08/2012

In this video, social strategist Su Butcher talks to architect Matt Franklin of mbf DESIGN about how he used ESI.info to find a balustrade product for a specific project:

Finding construction products online can be a challenge for architects. There is certainly no shortage of information: trawling Google for the most common building product phrases will return massive amounts of data. But the chances are you will end up with a trawl-full of irrelevant information mixed in with the things you were actually looking for, and sifting through it all can be incredibly time-consuming.

Add to that the fact that manufacturers’ own websites range in quality and structure from the excellent to the downright appalling, and that you have to keep navigating backwards and forwards between websites in an attempt to compare similar products side-by-side.

Whilst it’s good to have a variety to choose from, sometimes all you want is to arrive quickly at a sensible shortlist of relevant products. Too much choice, and information presented in non-standard ways, can be a hindrance. So how do we take the pain out of construction product searches?

A dedicated website can make this process so much easier. You can search, compare and select products using filters that are specific to that product type. You can contact multiple manufacturers in one go, asking for quotes or further information. You can save products into project folders and share them with your team.

Why not register for free with ESI.info and use the site as a handy tool next time you set out to trawl for construction products?

I’d love to hear about how you usually search for building products online. How does it work for you? What do you find frustrating? How could it be made easier? Comment on this blog, or join the discussion on Twitter (hashtag #ESIinfoTV)!

If you’re a manufacturer or supplier of construction products and you want to get listed on ESI.info, follow this link or give us a ring on 01786 407000!

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